Capital efficiency of growth — what an account costs, what it returns, and how fast the money comes back.
CAC (blended)
ON TRACKFully-loaded sales & marketing spend ÷ new paying farmer-equivalents acquired.
90% to targetReviewed: Quarterly
Why we track it: Village-hub and FPO channel partners keep acquisition community-led rather than paid-media-led.
LTV & LTV/CAC
AHEAD OF PLANGross-margin-weighted lifetime value per account, and its ratio to CAC.
100% to targetReviewed: Quarterly
Why we track it: Long retention plus module expansion; well above the 3× venture benchmark.
CAC Payback Period
ON TRACKMonths of gross profit required to recover fully-loaded acquisition cost.
84% to targetReviewed: Quarterly
Why we track it: Village hub CapEx (<$45) amortises inside the first season, shortening payback as density rises.
Gross Margin
ON TRACKRevenue less inference compute, connectivity, hardware amortisation and field support.
90% to targetReviewed: Monthly
Why we track it: Quantised SLM inference at the edge cuts cloud cost per directive as volume scales.
Burn Multiple & Runway
WATCHNet burn ÷ net new ARR, plus months of runway at current burn.
78% to targetReviewed: Monthly
Why we track it: The ₹20 lakh grant (80% to AI-Quantum R&D) extends runway without diluting equity.
NPA on Facilitated Credit
AHEAD OF PLAN90+ DPD share of credit originated through our bio-collateral underwriting.
100% to targetReviewed: Monthly
Why we track it: Materially below the agri-portfolio norm — the core proof that ND-BSI is real collateral signal.