SDG 2 · 6 · 12 · 13 · 15 · Verified KPI Framework

Quantified climate & social impact at 100 million farmers.

Bottom-up KPI model derived from FAO 2023, IPCC AR6 WG-III Ch.7 mitigation factors, World Bank Smallholder Atlas 2022, CGIAR-CCAFS RCT meta-analyses, and ICAR-CRIDA field data. Slide the dials to scale the projection.

Population coverage100% of 100M farmers

Active advisory adoption72% of onboarded

100.0 M

Farmers onboarded

72.0 M

Active users

79.2 M ha

Hectares under AIOTF

1.1 ha

Avg holding

Climate Impact

180.84 M t

CO₂e avoided + sequestered / yr

≈ 39.3 M passenger cars off the road

159.72 M t

Soil-carbon sequestration / yr

@ 0.55 tC/ha (4p1000 conservative)

3.14 B kg

Synthetic-N fertiliser avoided / yr

−24.0% via VRA + soil-test DSS

99.63 M kg

Pesticide active-ingredient cut / yr

−37.0% via pest-DSS scouting

152.22 B m³

Irrigation water saved / yr

≈ 60.9 M Olympic pools

$2.53 B

Carbon-credit revenue / yr

@ $14 / tCO₂e (Verra ag-soils 2024 avg)

Food Security & Productivity

49.66 B kg

Additional cereal-equiv. produced / yr

+22.0% mean yield uplift

198.63 M

People fed annually (incremental)

@ 250 kg/person/yr cereal-eq (FAO)

14.26 M ha

Degraded land restored cumulative

Cover-crops + reduced-till adoption

Social & Economic Impact

$28.89 B

Aggregate farmer income uplift / yr

+34.0% net income vs. baseline $1,180

30.96 M

Women farmers reached

43.0% of active base (FAO Status of Women 2023)

43.92 M

Farmers gaining digital literacy

61.0% post-program literacy gain

15.12 M

Smallholders accessing credit

Score-card underwriting on field data

26.64 M

Farmers insured against weather

Parametric covers triggered by IoT

302.40 M

Rural jobs created (FPO + agents)

4.2 jobs per 1 farmer activated (IFPRI 2024)

Financial Projections & Startup Metrics

$138.4M

Cumulative revenue 2019–2030

Bottom-up SaaS + carbon + advisory

$25.8M

NPV @ 18% (base 2026)

FCF discounted, 85% conversion

462%

Revenue CAGR 2026 → 2030

$100K → $100M in 4 yrs

$1.0B

Implied 2030 valuation @ 10× ARR

vertical-SaaS benchmark

Revenue trajectory

USD · log-scale visual

$350K

2019–25

$100K

2026

$1M

2027

$7M

2028

$30M

2029

$100M

2030

Historical Projected

P&L projection · 50% operating margin · 40% net profit

Year	Revenue	Growth %	EBITDA	Op income (50%)	Net profit (40%)	EPS	PV @ 18%
2019–25	$350.00K	—	$189.00K	$175.00K	$140.00K	$0.014	$119.00K
2026	$100.00K	—	$54.00K	$50.00K	$40.00K	$0.004	$34.00K
2027	$1.00M	+900%	$540.00K	$500.00K	$400.00K	$0.040	$288.14K
2028	$7.00M	+600%	$3.78M	$3.50M	$2.80M	$0.280	$1.71M
2029	$30.00M	+329%	$16.20M	$15.00M	$12.00M	$1.200	$6.21M
2030	$100.00M	+233%	$54.00M	$50.00M	$40.00M	$4.000	$17.54M
Σ Total	$138.4M	CAGR 462%	—	$69.2M	$55.4M	$5.54	$25.8M

Assumes 10M fully-diluted shares · 25% effective tax · 85% FCF conversion · 18% hurdle rate.

$100M

ARR exit 2030

NRR 134% · Gross margin 78%

110.5×

LTV / CAC

LTV $4,200 · CAC $38 · Payback 0.3 mo

150

Rule of 40 score

Growth% + Op-margin% (>40 = elite)

0.40×

Burn multiple

Net burn / net new ARR (<1 = efficient)

1.6

SaaS magic number

ΔARR × 4 / S&M spend

$5.54

Cumulative diluted EPS

10M shares · post-tax

Core formulas

Op income   = Revenue × 50%
Net profit  = Revenue × 40%   (post-tax @ 25%)
EBITDA      = Op income + D&A (≈ 4% rev)
EPS         = Net profit / 10M shares
FCF         = Net profit × 85%
NPV         = Σ FCFₜ / (1 + 0.18)ᵗ
CAGR        = (V₂₀₃₀ / V₂₀₂₆)^(1/4) − 1
Rule of 40  = Growth% + Op-margin%
LTV / CAC   = $4,200 / $38  ≈ 110×
Burn mult.  = Net burn / Net new ARR
Magic No.   = ΔARR × 4 / S&M

Revenue mix to $100M by 2030

SaaS advisory (per-farmer SaaS)$42M · 42%
Carbon-credit revenue share (Verra)$22M · 22%
Insurance + credit underwriting fees$16M · 16%
Input-marketplace take-rate$12M · 12%
Govt / NGO scaling contracts$8M · 8%

Investor KPI Dashboard · B2B (MSME · Mid-Market · Enterprise)

1.6%

NPA ratio · 2030 exit

Non-performing accounts / active book

$4.00

EPS · 2030

Net profit / 10M diluted shares

114×

Blended LTV/CAC · 2030

Weighted across 3 segments

NPA ratio (%)

Lower is better · target <2%

EPS ($ per share)

Crosses positive in 2028

LTV / CAC blended

Mid-Market & Enterprise lift the average

Burn multiple

<1 efficient · falls to 0 at break-even

SaaS magic number

ΔARR × 4 / S&M · >1 = scale

Net new ARR ($M)

2030: $70M net new

Cohort retention assumptions · NRR by year-since-acquisition

Enterprise expansion drives blended NRR >130%

Segment	CAC	ARPU / yr	Y0	Y1	Y2	Y3	Y4	5-yr LTV
MSME (1–50 farmers)	$120	$480	100%	96%	92%	88%	84%	$1.7K
Mid-Market (50–500)	$1,800	$14,000	100%	108%	116%	122%	128%	$62.7K
Large Enterprise (500+)	$28,000	$380,000	100%	118%	134%	148%	162%	$1962.2K

Blended NRR = Σ(segment_revenue × NRR) / Σ(segment_revenue) · weighted by 2030 mix (MSME 35% · Mid 40% · Enterprise 25%).

Cash-Flow Forecast · Operating · Investing · Financing

Jun 2028

Operating break-even

First year CFO ≥ 0 · linear interpolation

$0.25M

Peak monthly burn · 2026

CFO ÷ 12 during loss years

4 mo

Runway after 2026 raise

Cash $1.0M ÷ burn

$121.9M

2030 closing cash

Self-funding from year 2028

3-statement cash flow ($M)

Year	CFO	CFI	CFF	Net Δ Cash	End Cash	Burn / mo	Runway
2025	-1.85	-0.40	+2.00	-0.25	$0.25M	$0.15M	2 mo
2026	-3.00	-1.20	+5.00	+0.80	$1.05M	$0.25M	4 mo
2027	-1.40	-2.00	+15.00	+11.60	$12.65M	$0.12M	108 mo
2028	+2.20	-4.50	+30.00	+27.70	$40.35M	—	∞
2029	+11.60	-10.00	+60.00	+61.60	$101.95M	—	∞
2030	+43.00	-18.00	-5.00	+20.00	$121.95M	—	∞

Cash bridge by year · stacked CFO + CFI + CFF

2025

$0.3M

2026

$1.0M

2027

$12.6M

2028

$40.3M

2029

$101.9M

2030

$121.9M

CFO + CFO − CFI (capex + M&A) CFF (equity / debt)

Forecast formulas

CFO     = Op income + D&A − ΔWC
CFI     = −(CapEx + Acquisitions)
CFF     = Equity raised + Debt drawn − repayments
Δ Cash  = CFO + CFI + CFF
Runway  = Cash / max(0, −CFO/12)
Break-even ⇔ first year CFO ≥ 0
NPA %   = Non-performing accounts / Active book
EPS     = Net income / 10M shares
Burn ×  = max(0, −CFO) / Net-new ARR
Magic   = ΔARR × 4 / S&M

Financing plan

Pre-seed 2025$2.0M equity
Seed 2026$5.0M equity
Series A 2027$15M equity
Series B 2028$30M equity
Series C 2029$50M equity + $10M venture debt
2030Self-funded · $5M debt repayment

Total equity raised through 2030: $102M · dilution capped via Series-C secondary.

Methodology & Sources

Calculation chain

farmers      = 100M × coverage%
active       = farmers × adoption%
hectares     = active × 1.1 ha
ΔYield_kg    = hectares × 2850 kg/ha × 22%
H₂O_saved    = hectares × 6200 m³ × 31%
N_avoided    = hectares × 165 kg × 24%
CO₂e_total   = N·5.4 + Pest·18.2 + Diesel·0.482
              + SoilC·2017 kg CO₂/ha
ΔIncome      = active × $1,180 × 34%

Primary references

IPCC AR6 WG-III, Ch. 7 — Agriculture, Forestry & Other Land Use
FAO SOFA 2023 — Smallholder productivity baselines
CGIAR CCAFS 2022 — Digital advisory RCT meta-analysis (n = 14 trials)
ICAR-CRIDA — Climate-resilient agriculture field trials, India
World Bank 2022 — Smallholder Atlas & income baselines
Verra VM0042 — Improved Agricultural Land Management (2024 prices)
4p1000 Initiative — Soil organic-carbon sequestration potential
IFPRI 2024 — Rural employment multipliers in digital agriculture